Hello, I’m Mehdi,
a creative director and
a versatile copywriter with 14+ years of experience in advertising and digital content creation.
In both agency and freelance work, I have had the chance to meet many great people and work for many brands in the following fields of expertise: brand identity (naming, tone of voice, claim), advertising, content production, editorial guidelines and social media management.
My main strength is my curiosity, which has led me to explore many subjects in France as well as in Morocco, and I’m available for you, on site or remotely, anywhere in the world.
When I am not at work, running, playing flamenco guitar, making cocktails and travelling make me very happy.
AWARDS SHELF
Converse - Get Loud Paris
CRISTAL Awards - GOLD - Digital & Mobile
EPICA Awards - GOLD - Branded Entertainement
EPICA Awards - SILVER - Health, Beauty & Fashion Interactive (INT)
EUROBEST - BRONZE - Interactive
EUROBEST - BRONZE - Mobile
AccorHotels.com - BusinessCheck by LinkedIn
Grand Prix Stratégies du Digital - SILVER
Grand Prix Stratégies des Médias - BRONZE
EXPERIENCE
Over the years I was responsible for numerous global projects. My areas of expertise include copywriting, social media activations, creative direction, brand platforms, editorial guidelines, tone of voice, naming, claim & concept development, content production, and more.
AGENCIES/COMPANIES
Full-time (or more): Publicis Health (Paris), Publicis Conseil (Paris), Blast Radius/Wunderman (Paris), ZoneBleue DDB (Casablanca).
Freelance: Ogilvy Social.Lab (Amsterdam), BETC Digital (Paris), Publicis Consultants (Paris), Serviceplan (Paris), Havas Health & You (Paris), St John’s (Paris), Lonsdale (Paris), Lafourmi (Paris), Papernest (Paris), Paired Earwear (Paris).